Powered by SpinetiX · by Media La Vista

Your own CMS. Built for you, not for everyone.

Every signage platform on the market is built for everyone — which means it is built for no one in particular. 123CMS is the opposite.

A customer-branded, data-sovereign content-management system that sits in front of your SpinetiX players and is shaped around your business, your flows, your branding and your design language. Your logo on every operator screen, your content on your servers, your domain in the address bar.

Eight working areas

One console, the whole operation

The engine underneath is identical for every customer — only the brand, palette, terminology and the modules on the console change.

Schedule

Week-view playout planner. Drag films and ads into a show, set per-clip duration and fade, target any player.

Content

Drag-and-drop upload, tagging and in-browser preview. Live transcoding of any media.

Players

Live inventory of every media player. Group players by site, zone or purpose.

Monitoring

Per-player live screenshot, online state, uptime and health alerts.

Control

One-click emergency scenarios, pause / play / restart, standby and volume.

Statistics

Every played item recorded, planned-versus-actual seconds. Proof-of-play, filterable by player, date and type.

Audit

Immutable who-did-what-when log of every change. The application cannot edit or delete entries.

Users

Role-based access, customer-branded login, and built-in operator documentation.

Core + modules

One core. Every module included.

Underneath every module is the same signage core: five priority levels with Emergency on top, scenarios already on the player before anyone needs them, and security you can check — an audit log the application cannot edit or delete. One console controls every screen you own, and every module below plugs into that same console: no separate systems, no separate logins.

Live wall showing 16 screens across three sites, online first On-air bookings list across five priority levels
123WF

Wayfinding

Build your own maps in the browser — no 3D-render contractor, and routing easy as 1-2-3.

Wayfinding map editor with rooms and a corridor drawn Kiosk screen mid-route with turn-by-turn steps
  • Draw or import your floor plan in the console's own map editor — no outside 3D studio needed.
  • Rooms and routes become a 3D map automatically: blocks rise on their own, and a route across floors shows as stacked floors.
  • Routes are computed on the kiosk itself — fastest, fewest turns, step-free — with no internet connection.
  • Kiosk search forgives typing mistakes in English, Russian, Kazakh and Arabic, with a right-to-left interface.
123MM

Mall Media

The system that plays the ads also sends the invoice.

Mall Media campaigns list with live and reserved bookings
  • Turn any group of screens into a package to sell: loop length, slot length, selling hours and a filler for empty slots.
  • Advertisers and agencies upload their spots through their own portal; once approved, confirmed spots go on air on the booked screens automatically.
  • A delivery report shows planned versus played for every screen, counted from what each player itself reports.
  • Invoices with gapless numbering, locked once issued, plus a CSV export ready for accounting.
123SB

Space Booking

Meeting rooms show their status on a door screen; desks, parking and tables check in with a QR sticker — all from the same console.

Space Booking mockup: rooms, desks, parking and tables Meeting-room door screen showing status and next booking
  • Meeting rooms, desks, parking spots and restaurant tables — set up as bookable spaces in the same console that runs your screens.
  • Screens by the door show whether a room is free, booked or in use, updated every minute. Desks and parking spots get a QR sticker for check-in.
  • Bookings and availability are managed from the same accounts and the same audit log as the rest of 123CMS.
  • Each room has a calendar feed (ICS) that any calendar app can subscribe to.
123SE

Sport Engine

The gate picks the scene, and the player already has it — every ticket gets its own screen.

Control tab: switching arena screens to a live stream or replay feed
  • Built on the core, 123WF and 123MM, configured for your venue: gates, concourse, lounges and parking each in their own zone.
  • Sponsor routes guide fans past sponsor points on the wayfinding kiosks, labelled and never on the step-free route.
  • Concourse and lounge screens switch to a live feed or a replay clip from the console, and carry sponsor packages sold the same way as any 123MM inventory.
  • Gate-to-screen scenes are configured per venue on the SpinetiX player: a turnstile event tells the player which pre-loaded scene to show.
The shift

From a product you rent to a system you own

The vendor ships a fixed product, and you learn it, adapt to it, and bend your operation around its menus. 123CMS reverses this — the product is shaped to your organisation before your operators ever log in.

How it comparesARYAElementi123CMS
BrandingSpinetiXSpinetiXYours
Data locationShared cloudYour workstationCloud or your servers
Business shapingNoPartlyYes — five pillars
Your data, your rules

Three ways to deploy — you choose where the data lives

For data-residency requirements such as keeping content inside the country, on-premises satisfies the rule while the system keeps improving.

Cloud

We host it; maintenance is included. Nothing to run, always up to date.

On-premises — your infrastructure

Runs on your own servers; content never leaves your building.

On-premises — MLV hardware

We supply and install the server on your site.

Content automation is unlimited: data feeds, widgets, triggers, multi-zone layouts and the full jSignage content framework.

Built on SpinetiX DSOS0 CVEs since 2007
Full platform, on your build

Built on SpinetiX. On your own build.

No Windows, no Android, no surplus attack surface — a purpose-built signage OS that has shipped zero CVEs since 2007. Elementi templates designed once and deployed automatically, with versioning, rollback and an A/B holding bay.

  • ✓A full right-to-left Arabic layout — the interface is mirrored, not merely translated.
  • ✓A language switcher offering English, Russian, Kazakh and Arabic.
  • ✓Role-based access and an immutable audit log that the application cannot edit or delete.
Pricing

Pricing — calculated individually on request

Licence and rollout pricing depends on the number of players, the deployment model and how much of the system is shaped around your processes. Every module is included in the licence — there is no extra fee per module.

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Request

Send us a request

Tell us about the project — we will prepare a quote and show the system running your scenarios.

We review each request and hand over demo access personally.

See it running, or sign in to yours

Request a demo, or log in to your own branded console.